Connected objects. Health augmentations. Faster transportation. There are a lot of things technology has promised us for the next few decades. But more often than not, many of the predictions and/or expectations come from within the industry itself: experts, analyst, executives and whatnot. This of course makes sense. Who better to ask, after all.
Well, maybe we should ask consumers. And that’s precisely what CITE Research, working for Dassault Systèmes, has done. The firm surveyed 1.000 US adult residents between November 19th and 29th, asking them about their 2030 predictions on several technology fields ranging from home, transportation, health and retail. The results of the survey were shown at CES 2019 in Dassault Systèmes’ stand. Fortunately, we can tell you a bit about them.
For starters, people believe that personalization will be one of the main benefits of the future in each respective category. They mentioned improvements in security, energy efficiency, comfort, accessibility, savings and analytical prevention. Millennials (ages 18-34) are especially are keen on taking advantage of personalization. Ironically though, they were also the group to have the most skepticism towards giving away their data, an essential component for .
On the other hand, ages beyond 35 are more excited for the improvements on quality of life. The ideal home of 2030 will be “safe and energy efficient.” More than 70% of the surveyed will use remote control devices, voice assistant and intelligent systems that are completely connected at home. That feels like a completely plausible scenario, even if perhaps reserved for more affluent households. Less realistic seems having robotic virtual assistants, which 40% believe will happen. Certainly not impossible though, as we might see the concept in its infant stages by that time.
Transportation is expected to dramatically change in the next decade. Electric vehicles are here to stay, and they bring several improvements in savings, travel time and safety. More than 70% of the surveyed expect to use hybrid or completely electric vehicles by 2030, while more than half expect to travel by hyperloop. Comically, 38% expect to use flying taxis. More than 75% expect personalized traveling experiences like route optimization and traffic regulation controlled by the city. Transportation is already enhanced in wild ways today, thanks to companies like Tesla and, at a much more massive scale, Google. But consumers clearly believe things will be taken to the next level by 2030. Though driverless vehicles are missing from the study, they will no doubt shape the way transportation int he coming years.
Overall quality of life was another strong point in the results. More than 80% expect to be able to prevent and combat more diseases, leading to longer lives, especially for prevention plans based on nutrition: 83 percent think so. Additionally, expectations for home-based solutions in health are also pretty high. Around three quarters of the surveyed expect to have at homel mobile systems and applications that aren’t usually present today. This is already starting, with many companies based in fitness and even overall health, like heart monitoring.
Lastly, the study touched on retail. Most people agreed that psychical retail store aren’t going anywhere, showing skepticism that the future will only be compassed of digital storefronts. Instead, they expect the retail experience to have dramatic augmentations, with solutions like mobile payments and flexible delivery options being much more common.
It’s interesting to see how this alignes with the industry’s own expectations. The truth is, they are already very close. The other truth is also that many of these solutions already exist in real life, and in surprisingly competent versions. Of course, adoption is still something that has to grow, and we’ll inevitably see more advanced versions by 2030. But one thing is clear: the dramatic advancements in the last 20 years have taught people that consumer technology is advancing at an exponential pace.