It’s easy to forget how many aspects of our lives are dominated by digital services today. It’s also easy to dismiss how affected we would be if any of those services went down. Is a certain chat application not functioning today? Boom, half of your company’s communications might be affected. Is a certain webpage from a travel agency down? Then you’re out of luck for buying that ticket needed.

As we’ve evolved for digital services (certainly for the better), that innovation has also turned into dependency to some extent. A small error can lead to massive consequences, costing people and companies dearly. According to intelligence firm IHS Markit, that down time is costing corporations as much as $700 billion every year. And that’s just in North America.

This down times can be anything from “server, application, and network outages or degradations.” For mid-size companies, the losses can amount to $1 million each year. But that goes all the way to $60 million for larger organizations. The losses themselves have to do more with productivity and revenue, as solutions for problems often amount to a minor cost.

When we read a statistic like that, it’s only natural to assume that tools for preventing and solving these kind of issues exist. In fact, they might be an industry of their own, as industries across every market increasingly depend on digital services. Enterprise software company Atlassian has a plan to successfully enter this sector.

Atlassian has acquired OpsGenie, a well-known incident alerting service that has “over 3,000 customers, including Air Canada, The Washington Post, and Overstock,” says company CEO Scott Farquhar. He adds that OpsGenie can manage on-call schedule and notify the right people when an issue takes place.

In addition to that, the Australian software provider has also launched its own new product, intended to complement OpsGenie. It’s called Jira Ops, and it serves as an incident command center, with the idea of giving response teams “a central place to coordinate their work during a major incident.”

Farquhar elaborates: “OpsGenie helps notify all the right people through a sophisticated combination of scheduling, escalation paths, and notifications that takes things like time zones and holidays into account.” However, he argues that even after a response team assesses the situation and goes into action, they often have to rely on “patchwork of point solutions”.

That’s where Jira Ops enters into play, because it offers an unified command center that streamlines the action process. It effectively works as a guide for the response team, leading it through specific tasks like creating a Slack chatroom for each incident.

“Jira Ops and OpsGenie bring reliability and consistency to incident management and give your team a reusable framework that helps them resolve outages faster,” writes Farquhar. Jira Ops is already available in Early Access for initial customers.