In all business sectors there is a real and unequivocal statement: digital transformation is not only important, but necessary and vital.

As a result of this evolution, the investment in digital training for all sectors was 41% higher in 2017 compared to the previous year.

According to the latest data from Superior Institute of Internet Development (ISDI by its initials in Spanish), the retail sector leads digital transformation training, followed by the luxury sector. In the third place, the banking has made an investment five times higher than last year. During 2017, the number of companies participating in training programs increased significantly in comparison to 2016. Likewise, there has been an expansion of sectors interested in digital transformation like real estate, the record industry, IT, energy and automotive industries, sports and pharmacy, as well as NGOs and consultancies.

The ISDI data shows that the companies that invest in digital transformation training in the retail, luxury and banking sectors in Europe are, in their majority, big Spanish businesses.

But as technology advances, people finds difficult to keep it up. According to the latest report, 52.99% of European companies consider the lack of talent and digital knowledge of employees as the main drawback to digital transformation.

Javier Rodriguez Zapatero, former director of Google Spain and current president of ISDI, points out that this problem means that even Europe, which has a population of 743.1 million, can’t compete with the leader in digital companies: the United States, which only has 323.1 million inhabitants.

“There are five major companies that bill more than 3 trillion dollars annually and five are from the United States.” Zapatero undoubtedly refers to Apple, Alphabet, Microsoft, Amazon and Facebook.

Then the important question is: Why hasn’t there been any European companies among the top most profitable in the world?

Javier Rodriguez Zapatero, president of ISDI, and Dionís Guzmán, director of ISDI Barcelona

Zapatero indicates that in the first place, it is due to a regulatory system that is 10 times more complicated than in the United States. Second, the education of entrepreneurship in Europe is very limited: “In Europe, we learn how to work in companies to retire, but not to be an entrepreneur.”

Education is key for this to change. Zapatero points out that 10% of the students who start training in the ISDI want to be entrepreneurs. But when they finish the course, that number rises to 30%.

In Spain, from 2008 to 2014, the desire to be an entrepreneur has increased twice in comparison to previous years

By 2020, the European Commission declared that there will be 2,000 job positions in the digital area that will not yet be filled. In 2017, for example, there were 350,000 unfilled positions in Spain due to the lack of Big Data profiles.

Regarding this evolution, ISDI president comments: “We are witnesses to this exponential growth that is revolutionizing the business ecosystem, and that every year new companies see a fundamental competitive need to be trained in digital transformation”.

Regarding the trends of the future of the digital transformation, Zapatero states: “The change is articulated around the consumer. The future of companies inevitably involves generating new relationships with their customers. Earning their trust is the most important thing in this new era. So the future of new technologies will aim to improve consumer loyalty and communication with them.”

Zapatero, together with Dionís Guzmán, director of ISDI Barcelona, ​​lead the initiative of digital transformation through the ISDI institution, which was created by leading executives of the main companies committed to the digital environment of the country (Google, AirBnB, Tuenti, Yahoo! Sónar, DOCOMO Digital, Wink, Herraiz and Soto). It is the first business school in the digital field in Spain, and its mission is to promote digital transformation through the training of professionals, entrepreneurs and companies. All to accelerate the change to a new economic model which will be more competitive and efficient.